Fans Can Feel hololive English -Myth- Through docomo’s Haptic Tech at SXSW 2026

NTT docomo’s “FEEL TECH” Haptic Technology Aims to Redefine Fan Engagement

On March 5, 2026, NTT docomo announced a system that enables a new level of connection between artists and fans through the sense of touch, powered by its “FEEL TECH” haptic sharing technology.

In collaboration with COVER Corp., the operator of the VTuber agency “hololive,” NTT docomo produced an interactive experience featuring members of the popular VTuber group “hololive English -Myth-.”

The project goes beyond video and audio by sharing an artist’s movements and heartbeat through haptic devices. This approach aims to create a new level of immersive fan experience.

This interactive content is set to be showcased at the International Innovations exhibit during SXSW 2026, held this March in Austin, Texas.

What is “FEEL TECH”?

“FEEL TECH” is a haptic sharing technology currently under development by NTT docomo. It is designed to transmit physical sensations remotely in synchronization with video and audio. (※PDF)

Through specialized haptic devices, the system can relay an artist’s movements, heartbeat, and vibrations tied to visual effects directly to the fan.

Traditional fan engagement in Japan, often referred to as “Oshikatsu,” has primarily focused on visual and auditory experiences through live streams and concert footage.

The addition of haptic feedback introduces a sense of physical presence, making fans feel as if their favorite idols are standing right in front of them.

Interactive Experience Featuring hololive English -Myth-

For this demonstration, interactive content was created featuring the globally renowned VTuber group “hololive English -Myth-.” Participants can select one of three members — Mori Calliope, Takanashi Kiara, or Ninomae Ina’nis — to experience the following haptic elements:

• Physical movements, such as dancing
• Physical sensations such as heartbeats
• Interactions like high-fives
• Tactile feedback synchronized with visual effects

This allows fans to gain a deep sense of immersion, feeling as though they are connecting one-on-one with their “Oshi” (favorite idol or character). NTT docomo intends to use this initiative to explore the potential of haptics in creating next-generation entertainment experiences.

Social Media Reaction: MoguLive’s X Post Goes Viral

The X (formerly Twitter) post by Japanese XR/VTuber media outlet MoguLive covering this news has caught the attention of Kaigai-niki and Kaigai-neki (overseas hololive fans).

The reply section has filled with memes and playful reactions from hololive fans, turning the announcement into a viral moment.

（参考：PR Times、FEEL TECH）

Disclosure: This article was translated using ChatGPT and Google Gemini, with final editing and refinements performed by the author.